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Cacao Joint


Cacao Joint is a wellness centre targeted mainly towards women. The wellness centre is to bring a safe space for people to come to enjoy and to help them find strength and calmness through breathing and sound. They also have a side of the business that creates clothing made from cacao beans and hemp seeds.

The task was to design a logo that represented the company and could be used throughout both sides of the business - apparel and wellness. Key aspects that they wanted represented were the cacao beans, femininity and a sense of togetherness and calmness.

Header Typeface
Derivia - Regular
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Body Typeface
Avenir - Light
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Spoonful Of Kai


Spoonful of Kai is a vegan food recipe blog. The word kai comes from the Maori language meaning food.


The task was to create a brand identity that could be used on all digital media. The vegan diet is becoming more popular as a diet of course and looks into food that is better for the environment and has a more organic nature behind it.

Knowing that the main ingredient in vegan food is vegetables, I wanted to play with this idea. I chose to take the name quite literally as it states 'Spoonful of Kai'.

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Fruition was a self-branding project that was made to be directed towards a graphic design company. Fruition is a company that aimed to have a more hands-on approach with its clients, working together to bring their ideas to closure. Fruition is a brand that wanted to keep elements of the 'hands-on' approach throughout their work. Using more organic shapes and having the feel of work being started on paper with notes.

The meaning behind the word fruition is to come to the end of a project, but in coming to the end you have enjoyed the journey and completion. Creating shapes that were more fluid gave it more of a handmade, organic feel.


Body Typeface
Helvetica - Light
Header Typeface
Arno Pro - Display
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